TATA Tea’s Jaago Re initiative drives the idea of pre-activism. As concerned Read more about the Jaago Re campaign. Alarm Bajne Se Pehle Jaago Re!. “Alarm Bajne Se Pehle, Jaago Re,” (wake up before the alarm rings) – and .. jaago re “In our voting campaign, we facilitated voter registration. Social Samosa takes a look at some of the best Jaago Re campaigns over the years which touched upon sensitive issues.

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Hindi GEC hits have dried up Why do we get comfortable with reacting and not pre-acting on issues? In addition, JaagoRe launch a pledge drive in partnership with Breakthrough – an NGO credited for creating the Bell Bajao Campaign – driving individuals towards making pledges to eradicate gender stereotypes.

This comment will be published once verification is done. The female protagonist drives this conversation with a compelling storyline that showcases the current reactive nature of people — rallying for an issue once it has happened or taking to on-ground and social media after something bad has happened.

camoaign The way they take to on-ground and social media after something bad has already happened. Sponsored Stop the next disaster from happening! I think they could have made it more personalised and relatable, though.

Jaago Re – Wikipedia

Top 3 Ads of the Week: The first edition of the Jaago Re campaign focused on various topics ranging from corruption and bribery to voting and women empowerment. With Women’s Rights and safety at the forefront of most Indians’ minds and the Delhi Rape incident, JaagoRe shifted jjaago a more women centric platform to launch ” Choti Shuruaat “.

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Tata Tea intends to encourage ‘pre-activism’ – a behaviour of timely activism which happens before, to prevent unfortunate things. Overpledges have been created till date.

As on date, Shah Rukh has maintained this pledge with his new move, Chennai Expresscarrying is name after that of the movies female lead, Deepika Padukone. This page was last edited on 28 Februaryat Experiencing Real Estate in Real Time: While voicing opinions, supporting causes and signing up for petitions does create momentum, most of these are simply reactions to incidents that have already taken place.

When we did Jaago Re init was a completely new thing even in terms of the story telling. This campaign is not about the issues. LinkedIn’s Akshay Kothari joins Notion.

Stop the next disaster from happening! JaagoRe

But how many er us are actively involved in pitching in with these solutions, other than posting online updates to create awareness? Hence, we needed to break the mould again and showcase our thought leadership. Abhik Santara is head of office, Ogilvy Mumbai. Big Magic unveils new logo as part of brand revamp Media Publishing.

The brand will also do a large scale digital campaign. He says, “Beautifully done, nice idea, great extension of Jaago Re, which is a metaphor for physical waking up – awakening in society. Tata Tea encourages ‘Kala Teeka’ for women Advertising. Social media is now the new soapbox where we react to disasters in each of the above scenarios.


Yet, most of us choose to do nothing but complain about how inconvenient it is.

Alarm Bajne Se Pehle Jaago Re: Awaken to Pre-Activism | Jaago Re

It set the way for brands embracing social change as part of their DNA. Karare takes on Kurkure with ‘tedha-seedha’ play.

We asked Sushant Dash, regional president – India, Tata Global Beverages how different was the brief this time around. Copyright YourStory Media Pvt. We know the problems they face and even the solutions to many of them.

This may enable a deeper understanding of the issue at hand and could help citizens get to the root causes and therefore solutions to problems. While most of the brands self-promote themselves with innovative narratives every now and then, there are only a handful brands that are courageous enough to take the discussion to a larger level that aims to create a better society.