VASANT DESAI . Entrepreneurs who are dynamic . Entrepreneurial development and management has come to be recognised globally as the key to rapid. Late Shri Bhujang Ranganath Mutalik – Desai Entrepreneurial development and management has come to be . VASANT DESAI .. Then, be sure to exploit the interdependent dynamics of the initiatives to keep the. Dr. Vasant Desai Yayati Nayak Small Scale Industries and entrepreneurial Development The Dynamics of Entrepreneurial Development and Management.

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Business Accounting BBA advertisement. Language a Hindi or b English Management of Small Enterprises. Entgepreneurial and Production Management. Human Resource Management Marketing Management Unit1 Meaning, nature and scope of marketing management , marketing concept, marketing environment, economic and non economic. Unit2 Buyer behavior— influencing factors, buying decision fevelopment, market segmentation —basic of segmentation, targeting and positioningproduct life cycle, marketing information system.

Unit 3 Product placing and development — product mix product classification, product pricing – Techniques of pacing. Unit4 Product promotion-Adverting, personal selling and sales promotion. Unit5Channels of Distribution-functions, selection of channel. Marketing Research —process and need. Strategic Management Unit – I Strategic management — concept and meaning need of strategic management, strategic planning, strategic management process — vasahta, objectives, goals. UNIT- V Distribution management- Meaning, nature, objectives and constraint, channel management, channel design, channel conflict and its resolution.

UNIT- II Marketing research and decision making, research design, types of research design exploratory, descriptive, and experimental. UNIT-III Data collection — primary and secondary data, methods of data collection- questionnaireconstructions and administration interviewing methods, mail survey, observational methods. Cost Accounting UNIT-I Nature and scope of cost accounting ,features, difference between cost and financial accounting, objectives, advantages and limitations of cost accounting system, difficulties in installing a costing system.

UNIT- II Organization of material purchase, purchase procedure ,storage of material-classification and codification ,issue of material, pricing of material, inventory control ,methods of inventory control, material houses, accounting treatment of waste, scrapedefectives and djnamics, UNIT- III Labour cost, labour cost control procedure, methods of wage payment, classification of overhead, methods of absorption of overhead, UNIT- IV Simple unit costing, tender price determination ,operating cost, transport costing, hotel costing, practical problems, process costing UNIT- V Process cost account,-normal and abnormal wastage ,apportionment of joint expenses ,contract costing, work in process account ,incomplete contracts, reconciliation of cost and financial accounts, practical problems.

UNIT -IV Service tax- concepts and principles, charge on service tax, taxable service and valuation, payment of service tax and filing of returns, UNIT -V Value added tax- meaning cascading effect of tax, advantages and disadvantages, variation of VAT, input tax credit, methods of computation. What is financial Anyway, Fundamental principles of finance, Role of computers in finance.



Unit — II Dividend Decisions: Dividend Theories, Other effecting dividend policies, Buyback of shares. Debt or equity, capital structure theories Modigliani — Miller Approach, Tax perspective, Factors influencing capital structure, some conclusions on capital structure decisions.

Cash Management, What is a Float? Unit — IV Financial Analysis: Making sense of Financial statements, Ratio analysis. Operating and financial Leverage: Operating leverage, How much financial leverage is enough? Unit — V Working Capital Management: Importance of short term funds management, components of working capital, The size of the company’s investment is current assets, Factors influencing working capital, the working capital cycle, receivables management, establishing credit limits, debit collection, cost of credit control, cash discount, payables management, cost of trade credit, inventory management, pattern of procurement and stockholding, modified ordering system integrated short term funds planning.

Capital Market Unit — I Introduction to investment and securities: Meaning of investment and speculation, investment and gambling. Relationship between primary and secondary market. Functions of primary market. Parties involved in new issues- manager, Registrars, UnderwritersBankers, statutory agencies.

Vasant Desai Books

Private, Placement bought out deals. Functions of stock exchanges. Share groups group A, B and settlement cyclecarry forward system. Unit – III Regulatory framework: Securities and Exchange Board of Dynnamics origin, functions, organization and activities. Dematerialization dessai and re-materialization process. National securities Depository LTD. Types- Systematic- market risk, interest rate risk, purchasing power risk. Unsystematic risk- Business risk, financial sevelopment. Unit — V Valuation of securities: The three step process of valuation economic analysis, industry analysis, company analysis.

General framework of valuation. Valuation of preference shares and valuation of equity shares. Banking and Insurance Unit 1: Structure and organization of banks. Reserve Bank of India ; Apex Banking institution; Commercial banks Development banks, state bank of India; Brief history, objectives, Functions, structure and organization, working and progress.

Banking Regulation Act Objectives; Organization; functions and working; Monetary policy; credit control measures and their effectiveness. Introducing; Savings and investment schemes like share, units, capitals, markets, mutual funds etc. Surrender value; Paid- up value, Insurance document; insurance documents, including ddesai forms and other relevant forms. Traditional unit managejent policies; Individual and group policies; with- prayojit policies; Different types of insurance products-whole life products, entreprenfurial sensitive products, terms assurance annuities; Endowment; Assurance, options and guarantee.

Group insurance and pension plans, Health dynamixs insurance. Computer Application Unit-I Introduction of MS- Office, File Manager, Clip Board, OLE Introduction of MS-word- Features, component, creating, saving, and printing the document file, cut, copy ,paste, findreplace, Formatting the fileInsert picture and word art, header and footer, spelling and grammer checkingmail mergemacro, working with table. Working with MS Access: Overview of web page technology – concept of web page, home page, web site, static and dynamic web page.


Unit-III HTML- crating web page, tag, types of tag, Various tag- formatting tag, inserting picturehyperlink tagcreating list tagcrating mxnagement and frame, multimedia tag. E-transition challenges for Indian corporate, the Information Technology Act and its highlights related to e-commerce. E-security — Security on the internet, network and web site risks for e-business, use of firewalls, secure physical infrastructure. Price Determination under Different Market condition.

Himalya Publishers Houre, Bombay 2. Chand, New Delhi 3. Managerial Economics, Vikash New Delhi 4. Business Economics, Shaitya Bhaawan, Agra. Role of Management accountant in decision making. Unit- II Cost-volume profit analysis, concept of break-even point, profit-volume relation, margin managemwnt safety. Unit- III Business budget: Management reporting, qualities of report, reporting for top management.

Unit -IV Standard costing and variance analysis. Advantage and Disadvantages of Standard Costing.

The importance of material management to business management. Material management as profit as profit centre. Functions of Material Management and other allied functions.

Integrated Material Management Functions. Unit-III Production – Basic concept, production defined, production management function, objective of production management, scope of production management, decision making in production management, production organization.

Design and control of Production System: Product Design, Modular design and standardization, definition, generation of new product opportunities, Product life cycle.

Dynamics Of Entrepreneurial Development And Management – Vasant Desai – Google Books

Social science research in society. Pure Vs Applied Research. Traditional Vs Modern Approach of Research. Selecting research problems, formulation of Hypothesis.

Sources of Information in social research. Tools of data collection, Survey research techniques. Regression, Chi square Test. Editing and effective statistical presentation. Report mechanics in written Case Analysis.

Unit -V Mamagement and Drafting of Research Proposal- Agencies conducting social science research, Scheme of research introduced of a research proposals. General guidelines of research aid agencies for preparation of research proposals. Methodology of Research in Social Science. Himalya Publishing House, Bombay C.

Research Methodology, Vikas, New Delhi. Organisation Behaviour Unit I: Organisational Behaviour Developmen and CasesS. Human Resource Management, S. Entrepreneurship Development Unit I: