The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). In his book, The Culture Code, Clotaire Rapaille presents a quite different approach to understanding cultures and how they play out in. While anthropologist, Dr. Clotaire Rapaille, is out there preaching the In this in- depth interview, we uncover the culture code as well as some.

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Clotaire Rapaille is out there preaching the gospel of indelible cultural clotarie. Many reviewers that were critical of the book, seemed to have a hard time accepting all that Rapaille had to say without any real scientific evidence. Even beyond American borders, Rapaille hints at identity as something that is constructed, upgraded, and re-programmed until the individual no longer operates outside the system.

There is a window in childhood for this kind of emotional imprinting. I would have expected some more case studies from other cultuge from different continents.

The Culture Code

Sep 14, Matty rated it it was amazing. We do tend to look at love as disappointment waiting to happen. This partition may be valid, but when Rapaille asserts that the reptilian always trumps the emotional and implies that the emotional always trumps the cerebral, he stands on thin ice. An omission which is easy to explain: And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Quebec is going to fight again to become independent. Rapaille writes about some of the interview sessions he had with people that helped him figure out the CODES, including details to support his claim that for the most part, I agree with, and am planning to use in my life to be both on or off code given the situation. Every chapter, every code, every connection he discovered was an absolute stroke of genius.


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The Culture Code by Clotaire Rapaille

By using this rapail,e, you agree to the Terms of Use and Privacy Policy. In his first meeting with Quebec City reporters in February, Rapaille said his attachment to the province dates back to his wartime years in France.

Getting to the root of a Palm Beach sale”. Does crimson red a Cover Girl make? It programs us for two major things: Sadly, it focuses only on why Americans live and buy as they do, while using Europe read France mainly for comparison.

Here’s just a typical paraphrase, not the most worth part, but when you meet this sentence near the end of the book, you possibly also have a cheery smile, like me. However, if you take that with a grain of salt and view it as a way to anchor a theme and provide direction to a marketing campaign, the code words might serve a purpose. Asked this, Clotaire Rapaille admitted that he did not work for the government, but instead for the foundation created in by the president’s wife Claude Pompidou.

It lets us do business in dramatically new ways. It isn’t entirely cloyaire, but The Rpaaille that Jack Built’ s familiar gimmicks say much more about Lars von Trier as a brand than as a provocateur or artist. We have a long-term perspective when it comes to principles — we believe our Constitutional principles are self-evident, universal, and valid forever and ever.

That things have different meanings in different cultures is self-evident.

Do companies have Codes? His pioneering approach led to conclusions and recommendations that sounded weird to his clients, and apparently it was not easy for him to get his innovative ideas of change through.


He qualifies his claims by arguing that not everyone adheres to the code – that there is variance in code adherence among the masses. The concept of cultures having Codes, and using them for business, is really interesting and the book has certainly added to my perspective.

I found it really interesting how different countries can have quite different culture codes on the same topic, and it’s given me a lot to think about.

Clotaire Rapaille, The Culture Code | Business English

Rapaille’s work has since revolved around the way psychological imprints and the reptilian brain inform consumer decisions as people develop these associations on a cultural scale. But life is never really that simple and, though we desperately wish for it, never will be.

Beneath the cortex, the seat of logic and reason, is the cuulture, which houses emotions. But in France and Germany, Jeeps were seen differently. Jul 17, Pages. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our rapaile. Full title is sort of arrogant, and author’s writing comes off as if he’s is a genius. He introduces a complex subject with an ease and simplicity more characteristic of marketing than of research.

The highlight of Rapaille’s work, however, is not the codes he illuminates, rather the underlying message about American consumption and the embodied “American-ness” of his delivery.